Why every film we deliver now has three shapes

A few years ago a film had one shape. Now the same story has to work on a cinema screen, a phone held upright and a square feed.

Frame for all three on set

Our camera team monitors with 16:9, 9:16 and 1:1 guides at the same time. If a shot only works in one shape, we shoot an extra version there and then.

Cut the master first

We still edit the full master first, then build the vertical and square versions from it, so the story stays the same everywhere.