2025
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Brand film
First Light
Play the film
The brief
Northway asked for a film about their community, not their shoes. We cast real club runners.
A brand film about the runners who train before the city wakes up.
We cast six runners from Northway’s own clubs and filmed them on their real routes at 5 a.m. No actors, no script, just the sound of the city waking up.
The film runs just over two minutes and lives on the brand’s site, with a square edit for in-store screens.
Credits
5
cutdowns delivered with the master
Director
Director of photography
Editor
Colourist
Sound
Producer
